Color vs. black- and- white effects on learning, opinion, and attention-Reference-Cited by-同舟云学术

Color vs. black- and- white effects on learning, opinion, and attention

Published:1972-03 Issue:1 Volume:20 Page:16-28
ISSN:0001-2890
Container-title:AV communication review
language:en
Short-container-title:ECTJ

Author:

Katzman Natan,Nyenhuis James

Publisher

Springer Science and Business Media LLC

Subject

Education,Communication

Link

https://link.springer.com/content/pdf/10.1007/BF02768385.pdf

Reference6 articles.

1. Collins, W. A. Learning of media content: A developmental study.Child Development, 1970,41,1133–1142.

2. Deutschmann, P. J., Barrow, L. C, & McMillan, A. The efficiency of different modes of communication.AV Communication Review, 1961, 9(6), 263–270.

3. Kanner, J. H., & Rosenstein, A. J. Television in army training: Color vs black and white.AV Communication Review, 1960,8(6), 243–252.

4. Kumata, H. Two studies in classroom teaching. In W. Schramm (Ed.),The impact of educational television. Urbana: University of Illinois Press, 1960. Pp. 151–157.

5. Schaps, E., & Guest, L. Some pros and cons of color TV.Journal of Advertising Research, 1968,8, 28–39.

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