Analyzing the capabilities of the HB logit model for choice-based conjoint analysis: a simulation study
Author:
Publisher
Springer Science and Business Media LLC
Subject
Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/s11573-019-00927-4.pdf
Reference45 articles.
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4. Andrews RL, Ansari A, Currim IS (2002b) Hierarchical Bayes versus finite mixture conjoint analysis models: a comparison of fit, prediction, and partworth recovery. J Mark Res 39(1):87–98
5. Backhaus K, Hillig T, Wilken R (2007) Predicting purchase decisions with different conjoint analysis methods. A Monte Carlo simulation. Int J Market Res 49(3):341–364
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