“Advanced data analysis techniques with marketing applications”-Reference-Cited by-同舟云学术

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“Advanced data analysis techniques with marketing applications”

Published:2022-05 Issue:4 Volume:92 Page:557-561
ISSN:0044-2372
Container-title:Journal of Business Economics
language:en
Short-container-title:J Bus Econ

Author:

Paetz Friederike,Steiner Winfried J.,Hruschka Harald

Funder

Technische Universität Clausthal

Publisher

Springer Science and Business Media LLC

Subject

Economics and Econometrics,Business and International Management

Link

https://link.springer.com/content/pdf/10.1007/s11573-022-01101-z.pdf

Reference10 articles.

1. Akerkar B (2013) Advanced data analytics for business. In: Akerkar B (ed) Big data computing. CRC Press, Boca Raton, pp 373–397.

2. Diamantopoulos A, Fritz W, Hildebrandt L (2012) Quantitative marketing and marketing management. Springer, Wiesbaden

3. Franses PH, Montgomery AL (2002) Econometric models in marketing, vol 16. Elsevier, Oxford

4. Franses PH, Paap R (2001) Quantitative models in marketing research. Cambridge University Press, Cambridge

5. Krumeich J, Werth D, Loos P (2016) Prescriptive control of business processes. Bus Inform Syst Eng 58(4):261–280

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A gateway toward truly responsive customers: using the uplift modeling to increase the performance of a B2B marketing campaign;Journal of Marketing Analytics;2023-09-21

2. Recent developments in Business Economics;Journal of Business Economics;2023-08

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