Examination of the importance of the process of developing new products-Reference-Cited by-同舟云学术

Examination of the importance of the process of developing new products

Published:2022-11-06 Issue:7 Volume:11 Page:393-400
ISSN:2147-4478
Container-title:International Journal of Research in Business and Social Science (2147- 4478)
language:
Short-container-title:IJRBS

Author:

Catic Bajro^ORCID,Poturak Mersid^ORCID

Abstract

The subject of scientific research is the examination of the importance of the process of developing new products, as well as the benefits of developing new products in the food and beverage industry in Serbia, Bosnia and Herzegovina, and Montenegro. 350 respondents completed the structured questionnaire. The effects of the new product development process on the benefits of new product development were performed using multiple regression analysis. In contrast, the correlation between the new product development process and the benefits of new product development was performed using Spearman's rank correlation as a non-parametric alternative to Pearson's correlation. It was determined that there is a significant impact of the NPD process on the NPD benefit, and there is also a statistically significant correlation between all phases of the NPD process with the NPD benefit.

Publisher

Center for Strategic Studies in Business and Finance SSBFNET

Subject

General Earth and Planetary Sciences,General Environmental Science

Reference25 articles.

1. Beckley, J.H., Foley, M.M., Topp, E.J., Huang, J.C., Prinyawiwatkul, W. (2007). Accelerating New Food Product Design and Development, Blackwell Publishing Professional and the Institute of Food Technologists, 1-30. https://www.semanticscholar.org/paper/Accelerating-new-food-product-design-and-Beckley-Foley/c5395a2141dd391f7797ba5d82e44ed286350319

2. Budur, T. (2018a). Analytic Hierarchy Process to Evaluate Corporate Image, Trust, and Switching Cost of GSM Operators: A Case of Kurdistan Region of Iraq. International Journal of Social Sciences & Educational Studies, 5(2), 241-250

3. Budur, T. (2018b). The impact of Al-Ghazali’s virtues on organizational commitment and performance: A case Study at private education institutions in Kurdistan Region of Iraq. Icabep, Erbil-Iraq, 2, p21.

4. Budur, T., & Poturak, M. (2021). Transformational leadership and its impact on customer satisfaction. Measuring mediating effects of organisational citizenship behaviours. Middle East Journal of Management, 8(1), 67-91.

5. Cohen, J., Cohen, P., West, S.G., Aiken, L.S. (2003). Applied Multiple Regression/Correlation Analysis for the Behavioral Sciences (3 ed.), New Jersey: Lawrence Erlbaum Associates, https://www.perlego.com/book/1705377/applied-multiple-regressioncorrelation-analysis-for-the-behavioral-sciences-pdf